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CLUE:
What's the sweetest sound in the world for every person on the
planet? What's the one word that grabs their attention
like no other?
 Hi...
I'm John Counsel, founder and CEO of The Profit Clinic,
which owns this site. As a long-time marketing and advertising
professional with a special interest in direct response
advertising and direct selling, I've known about
this powerful conversion factor for more than 35 years.
I've also used it regularly — and I never create
an autoresponder or broadcast email message without it. I also
use it regularly on my sales web sites (and I've been split-testing
it for the past three years, so the results are conclusive for
me).
So what it this power conversion factor?
ANSWER: It's their own name! And
when you apply the same principle to your emails, sales letters
and web pages, the results are proven... you gain up to 70%
higher response rates from personalised messages!
Internet marketers understand the importance of personalising
email broadcasts and autoresponders. It has a
huge impact on the emotional bonding they create with their
subscribers, even though most of those subscribers are aware
that it's all done on autopilot by software.
It doesn't matter. The emotional power of a person's
name seems to override this awareness. It triggers extremely
strong subscriber responses for those marketers... responses
that translate into BIG sales.
If personalisation is so powerful in email
promotions, why isn't it used for online sales letters
and web sites?
The answer's quite simple... email subscribers are just that:
subscribers. They've already given us their
names and email addresses — often through squeeze
page sign-up forms. Their details are captured in the
mailing list database, then they're taken to a confirmation
or 'thank-you' page, where any illusion of a personal
relationship or connection with the visitor fizzles —
fast — once the personalisation process ends.
Yes, it's possible to personalise web pages, especially sales
letters, but the technology has always been too hard or too
expensive for small Internet marketers (and even most bigger
ones).
Bottom line:
the do-it-yourself technology you need to personalise your web
site and sales page hasn't been available to you... until
now!
And it's not just easy to manage and easy to afford...
it solves several serious problems for serious Internet
marketers.
 The
all-in-one solution to multiple problems!
Look at what YOU can do with this brilliant personalisation
tool-kit...
- Build a strong
emotional bond with your visitors. Not just
through your personalised emails, but through your personalised
web site and personalised sales letters. Hold their attention
and engage them, emotionally, through the use of their own
first name. (But don't overdo it, or you risk making
a mockery of the importance you place on them as a person
— even though they KNOW you don't really know them. They
want to believe it's real... so don't rub
their noses in the fact that it's not real.)
- Boost your conversion
rates measurably. (Remember... increases
of up to 70% have been measured in testing.)
No other change is needed to get measurably better results.
- Recognise them
instantly when they return to your site.
They zip straight past the squeeze page and are recognised
by the use of their own name every time they return. This
helps them to feel special and appreciated.
- Segment your target
audience into smaller niches. This
allows you to cast a broad net to bring prospects to your
site, then filter them into more specific niches, each with
its own mailing list and web site or sales letter. This kind
of flexibility is unrivalled by any other product. (You can
view an example of this kind of versatile use at http://www.TheLawofSuccess.info.
 Personalise
YOUR web site and sales letter in just minutes!
This amazingly easy-to-use software, with it's fast, user-friendly
interface, creates the code and cookies needed to personalise
every page of your web site, ready to bond instantly
with your visitors and begin the all-important relationship-building
process that creates trust and willingness to buy
from you.
Instead of TELLING you how simple and fast this unique tool
is to use, here's a better way to PROVE it... let me SHOW you
with a practical demonstration, right now!
Try
it for yourself – right now!
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