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"I'll
be totally frank with you... this is not necessarily the
best available list-building guide, but it's certainly better
than most especially for beginners. It's a very useful place
to get started because of the sheer number of useful ideas it offers,
the practical approach it takes and its easy-to-read format and
style."
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I'm
John Counsel, founder and CEO of The Profit Clinic,
which owns this site. As a long-time marketing and advertising
professional with a special interest in direct response advertising
and direct selling, I know how critically-important it is
to build your own highly-qualified mailing lists if you want
to build your brand, stay profitable and grow your
market share consistently.
In
selecting products for this site I wanted to include a good
quality, value-for-money guide to list building that
anyone could put to work, quickly and with measurable success. I looked
at an awful lot of ebooks and reports on list building and finally
chose this one for the reasons I've given above. You can start
building straight away and start earning income from it.
It also integrates list building with the sign-up and selling
process, which is a welcome improvement over most other ebooks
on the subject. Altogether, author Louis Burleson has done
a commendable job.
It's tactical rather than strategic in its approach, so it's a
bit like the low gears of your automobile. Once you overcome
inertia and get rolling, you soon gain enough momentum to move into
higher gear, where you can go much faster with less power and fuel
consumption. At that point, you need to look at something that offers
a more strategic, long-term, high-leverage approach.
So what IS the best list-building product
on the market?
Without question, it's Paul Myers' superlative "The
Amazing List Machine". It's a US$67 investment
that's worth at least fifty times that amount (seriously).
But it requires you to dig deep and really work through ideas and
methods in order to discover the best solutions for you and your
business. In other words, it requires time, effort
and self-discipline in order for you to get the kind of stunning
results it can produce for you.
Think of it as the college or university degree course
that extends what you've achieved with this ebook
the elementary and junior high school course you studied
to get yourself up and running.
At only US$27 $19.95
it costs less than one-third of "The Amazing List Machine"
(which includes ebooks, software and more) and it represents excellent
value for money. We have a saying in Australia: "horses
for courses", meaning that different horses perform with
different results on different racecourses, so you need to weigh
up your needs and the solutions available to you carefully, to get
the best balance and the best possible results in your present circumstances.
What will be best for YOU at this stage of your business?
That's why I recommend this lower-cost ebook to become familiar
with list-building, sign-ups and direct selling
online, then when you've begun achieving some regular
success get hold of "The Amazing List Machine"
to turbo-charge your results and catapult your business to even
higher levels of success.
Master Resale Rights... so you can build your
income as well as your list!
This ebook comes wiith Master Resale Rights, so you can
sell the product from your own web site and keep 100% of
the purchase price for yourself. The Master Resale Rights are included
in our special price below.
Click here to view the
regular sales letter template that's part of the MRR package.
Return here to order using the "Click to
Buy Now" button below to take advantage of our special
offer...
US$27
US$19.95
including Resale
Rights

Our Sales Letter Policy
One of the reasons I include
the authors' own sales letters for each Resale Rights product
is to let you see how they promote their own products.
The sales letter is often a reliable indicator of how the
author views the people they target with their products
which can tell you a lot about its real usefulness
to you.
If they use strong emotional
appeals to greed, laziness, fear of loss,
desperation, gullibility or if they cynically
hold out false hope of instant, effortless
riches, then it's a reasonable assumption that they
see YOU as just another Employee/ Consumer/
Imitator to be exploited and abused.
But don't
be too hasty... it's not always the case.
Sometimes an author will
create an excellent product about their specialist topic,
then turn around and create a blaring, hype-riddled, over-the-top
sales letter, simply because they don't know any better...
that's how the "Gurus" say you should do it. (Which
is true, of course, if you're a "Guru", because
that's the audience you always target, always
with those kinds of manipulative selling tactics.)
You can always tell when
this is the case, though. These sales letters are typically
badly written and presented and look
just the same as all the other "magic formula",
"silver bullet", "killer copy" sales
letters that are all as boring, patronising, and irritating
as each other. And they almost always conclude with
clumsy, ham-fisted attempts at emotional blackmail
designed to get the idiot reader (in their view)
to set aside all common sense and buy for no better
reason than that "I might decide to double the
price or take it off the market at any time".
Just
the right basis for making a rational, objective business
decision.
(Yeah...
right.)
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